Overview
BitsyPaws ("we," "us," "our") operates the website bitsypaws.com and related services. This Privacy Policy explains what personal information we collect, how we use it, and what choices you have. We keep things simple: we collect only what we need to get your order to you and make your experience better. We never sell your personal data. Ever.
What We Collect
Information You Provide
When you place an order, we collect your name, email address, and shipping address so we can confirm your purchase, deliver your vest, and send shipping updates. During checkout, you provide payment information — but this is processed entirely by Stripe, our payment provider. We never see or store your full card number.
If you subscribe to our email list, we collect your email and first name (with your consent) so we can send occasional updates about new products, helpful tips, and promotions. If you contact our support team, we collect whatever information you include in your message so we can help you. And if you take our sizing quiz or leave a review, we may collect details about your dog (name, breed, size) to help with personalization and sizing recommendations.
Information Collected Automatically
When you visit our site, we automatically collect basic technical information including your IP address, browser type, device type, pages visited, and referring URL. This helps us understand how people use our site so we can improve the experience. This data is collected through cookies and similar technologies, which we describe further below.
How We Use Your Information
We use your information to fulfill orders — processing and shipping your purchase, sending order confirmations and tracking numbers, and handling returns and exchanges. We also use it to improve our products and site by understanding which sizes are most popular, reading reviews to guide product development, and analyzing site usage to make shopping easier.
With your consent, we use your email to send marketing communications about new products or promotions. You can unsubscribe at any time using the link at the bottom of every email. We also use your information to meet legal and tax obligations and to prevent fraud.
Who We Share With
We share your data only with service providers who help us run our business, and only the minimum they need to do their job. Stripe handles our payment processing and receives your payment details. USPS and UPS handle shipping and receive your name and shipping address. Klaviyo manages our email marketing and receives your email and first name if you've opted in. Google Analytics helps us understand site usage through anonymized data. And Zendesk powers our customer support and receives the information you include in support messages.
All of these providers are contractually obligated to protect your data and use it only for the purposes we specify. We never sell, rent, or trade your personal information to third parties for their own marketing purposes.
Cookies
We use cookies to make our site work properly and understand how visitors use it. Essential cookies keep your shopping cart working and remember your preferences — these are necessary for the site to function and can't be turned off. Analytics cookies from Google Analytics help us understand which pages are popular and where visitors come from. This data is anonymized, and you can opt out using your browser's cookie settings or by installing the Google Analytics Opt-out Browser Add-on. Marketing cookies are used only with your consent and help us show relevant ads if you've previously visited our site. You can withdraw consent at any time through your browser settings.
Your Rights
Depending on where you live, you may have the right to access a copy of the personal data we hold about you, correct any inaccurate information, request deletion of your personal data (subject to legal obligations), opt out of marketing emails at any time, request your data in a portable format, and direct us not to sell your data (though we never do — but California residents have this explicit right under CCPA).
To exercise any of these rights, email us at support@bitsypaws.com. We'll respond within 30 days. We may ask you to verify your identity before processing your request.
Data Retention
We keep your order data for as long as needed to fulfill our legal and tax obligations, which is typically 7 years for financial records. Marketing data is kept until you unsubscribe. Support tickets are retained for 2 years after resolution. If you request deletion, we'll remove your personal data from our active systems within 30 days, though some information may persist in encrypted backups for up to 90 days.
Security
We take reasonable measures to protect your personal information, including SSL encryption on all pages, secure payment processing through Stripe (which is PCI-DSS compliant), restricted access to personal data within our team, and regular security reviews. No system is 100% secure. If a data breach occurs that affects your personal information, we'll notify you within 72 hours as required by applicable law.
Children's Privacy
Our site and services are not directed at children under 13. We do not knowingly collect personal information from children. If we learn that we've inadvertently collected data from a child under 13, we'll delete it promptly.
Policy Changes
We may update this policy from time to time. When we do, we'll update the "Last updated" date at the top of this page. For significant changes, we'll notify you by email or through a prominent notice on our website.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, we're happy to help. Email us at support@bitsypaws.com and we'll respond in plain language, not legalese.